Rising Sun (talk | contribs) (Created page with "'''地标'''是可以在位智地图里搜索的目的地。 地标就跟其它导航设备里"兴趣景点"相似。 <br />") |
Rising Sun (talk | contribs) (Created page with "'''''区域'''''地标是以多边形态呈现在位智地图(在位智地图上可以看到面积的地标)。 太多的区域地标会造成地图混乱,因为大型...") |
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'''地标'''是可以在位智地图里搜索的目的地。 地标就跟其它导航设备里"兴趣景点"相似。 <br /> | '''地标'''是可以在位智地图里搜索的目的地。 地标就跟其它导航设备里"兴趣景点"相似。 <br /> | ||
''''' | '''''区域'''''地标是以多边形态呈现在位智地图(在位智地图上可以看到面积的地标)。 太多的区域地标会造成地图混乱,因为大型的灰色地带不利于智友定位。 因此,区域地标只应用在拥有特色的地标/特别的景点。<br /> | ||
'''''Point''''' Places don't show in the Waze map. They can be used to help Wazers find the public places, especially when they are not already listed in the other destination search engines.<br /> | '''''Point''''' Places don't show in the Waze map. They can be used to help Wazers find the public places, especially when they are not already listed in the other destination search engines.<br /> |
Revision as of 08:15, 8 August 2018
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Editing Guidelines | Updated Editing Guidelines ● Main Editing Guidelines |
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Speed Limit | Speed Limit Guidelines ● |
Naming | House Numbers ● Propagating Segment Naming |
First Steps to Editing | Editing Best Practices ● Editing Basics ● Editing Bridges and Tunnels |
Connectivity | Intersections ● Roundabouts ● Soft and Hard Turns |
Issues and Problems | Update Requests (UR) ● Map Problems (MP) |
Places | Places Guidelines ● Place Name Harmonization ● Place Update Requests (PUR) ● Recommended Min & Max Lock |
Restrictions and Closures | Restrictions and Closures Management ● Scheduled Restrictions and Closures |
Routing and Navigation | Route Calculation ● Navigation Instructions |
地标是可以在位智地图里搜索的目的地。 地标就跟其它导航设备里"兴趣景点"相似。
区域地标是以多边形态呈现在位智地图(在位智地图上可以看到面积的地标)。 太多的区域地标会造成地图混乱,因为大型的灰色地带不利于智友定位。 因此,区域地标只应用在拥有特色的地标/特别的景点。
Point Places don't show in the Waze map. They can be used to help Wazers find the public places, especially when they are not already listed in the other destination search engines.
The table of Place categories and types, provides guidelines to help map editors decide between point and area places.
Place Details
Every Place, whether Point or Area, should have as much detail completed as possible. This includes a name, proper categorization, and full street address, city and state. If any Place does not have a City or Street, check the None checkbox.
General Tab
The General tab for a Place is where you complete all of the basic information: categories, name, description, gas brand, residential/public, country, state, city, street and house number.
Here is an example of a Gas Station Area with its details completed:Category
We choose about 120 categories based on what Waze users currently search for. We aimed to have them as wide as possible, and we understand there might be a lot of places without an exact suitable category. For these places, please use the categories that could contain the category they’re in.
- A Place can be assigned to multiple categories
- The Primary Category for a Place must be the first one you enter
- The Primary Category is displayed in a darker shade of blue than the others
- The Primary Category is used to determine whether to use a Point or Area for the Place
Name
The correct naming format is to Capitalize Each Word (Title Case).
When naming Point Places which are contained within an Area Place in this way, it may be desirable to include the Area's name in the separate Point Place names. If this is desirable, name the Point Places with the specific name first, followed by the Area name, as such:
Point Specific Name Area General Name
For example, "Faculty of Agriculture UPM" or "Hush Puppies Mid Valley Megamall". There are two exceptions: airport Point Places, and emergency rooms.
Primary Name
- Must in the alphanumeric format.
- Must follow the actual name that show on their business signboard or the name that show on their official website.
Priority 1: Normal capitalize words. Priority 2: As per signboard. In the case where a Registered Trademark/Servicemark (R) is used, the spelling of the Registered Trademark/Servicemark takes precedence, if it differs from Priority 1. Names/Brands followed by TM/SM are not Registered Trademarks/Servicemarks.
- For the Gas Station the primary name must clearly indicate the brand of the gasoline a gas station sells.
Alternative Name
- The name that use/known by local.
- Any name that are not in the alphanumeric format (Example : 中文, بهاس جاوي , 日本の, 한국의)
Place Name Harmonization
For the place that have multiple outlet, please refer to place locator in the Place Name Harmonization page to verify it official name.
Brand
If you know what brand gasoline a gas station sells, you should select it as the Brand. Stations named after their brands, such as big companies like PETRONAS, Shell, Petron, Mobil, ESSO, are easy to identify the brand which should be selected. If the brand gasoline a gas station sells is new and isn't available in the drop down list, leave the field blank.
This field is only available for the Gas Station.
Description
BEWARE: Do not use the Description field for notes to other editors. This field is visible in the Waze app, and should only contain details pertinent to the Place itself.
Lock
Places considered fundamental to the functioning of the Waze app, such as Gas Stations, should be locked at least to Level 3 to prevent loss of data due to automatic acceptance of submissions from Trusted Users. Other complex, intricate, or crucial Places such as Police Stations, Fire Departments, Airports, Parks should also be considered for locking to prevent loss of data.
Note :-
Please lock all the moderated places at minimum Level 3.
Type
Public places can be turned into private places, but private places cannot be turned into public places. Use this to convert places mistakenly labeled as public into private. Private places only contain photos and an exact address, without all the other properties of a place.
Address
When all the detail below has been complete, click the Apply button. If no changes are to be made, click the Cancel button.
Street
- Use the Street Name that near to the place entrance.
- If the road does not have a name, the "None" check box should be selected and street name left blank.
- Only Street Name are allow. Do not include the house number and the name of residential area in the street field
House Number
- Definitions :-
- The unique number given to each building on a street which forms part of that building's address
- The street address numbers painted on a building (or an object such as a mailbox or post near the building), or painted on the curb of the street in front of the building.
- House Number is the system of giving a unique number to each building in a street or area, with the intention of making it easier to locate a particular building. The house number is often part of a postal address. The term describes the number of any building (residential or not) or vacant lot with a mailbox.
- Please do not confuse the house number with the phone number.
- Leave the House Number field blank if you don't know the place house number.
City
Use the name of the city that the place located
Country
Only Malaysia are allow in the Country field cause you are editing in Malaysia
More Info Tab
In the More Info tab is additional helpful information for the Place. Here you will add phone number, website, additional services, and hours of operation:Services
Services help users decide if they should drive to a particular place. Here are descriptions of available services. Waze uses the same set of services for every place type. The service checkbox only has two states, 'yes' or 'no answered', thus there is no way to determine if a place either does not have a service or an editor hasn't added one yet.
Valet service The place has valet parking whereby drivers can valet their car, leaving it with an attendant who will park it for them. These services could be free or fee-based.
Drive-through The place has a drive-through window, which serves food or other items via window that allows the driver not to leave their vehicle. Restaurants, banks, and pharmacies often have drive-through windows.
Wi-Fi The place has free Wi-Fi available for customers. Wi-Fi can be completely open, or accessible with a password that the place operator supplies the user.
Restrooms The place has public restrooms where customers can use a toilet.
Accepts credit cards The place accepts any type of credit card for payment of goods or services. At this time Waze does not differentiate between credit card types.
Reservations The place accepts reservations, i.e. a reserved time for dining in the place.
Outdoor seating The place allows diners to eat outside, weather permitting. Outdoor seating may be on the curb, sidewalk, or in a fenced in area on the premises.
Air conditioning The place has air conditioning, to cool and dehydrate the air when the ambient temperature considered to be warm or hot. This may be possible to infer by looking for air conditioning condensers or chillers on roofs or near buildings on aerial photography within the Waze Map Editor.
Parking for customers The place has parking for customers where they can leave their car, which could be free or for a fee, where the customer parks their own car and walks to the place.
Deliveries At this time this service is unclear. It could mean that the place either accepts deliveries, e.g. from UPS or FedEx, or makes deliveries of food or products to the customer, within a certain range.
Phone
The phone number format are as shown on the table below.
WazeMy Phone No. Format | Example |
---|---|
ZZZ-XXX YYYY | 012-345 6789 |
ZZZ-XXXX YYYY | 011-2345 6789 |
ZZ-XXXX YYYY | 03-1234 5678 |
ZZ-XXX YYYY | 03-123 4567 |
ZZZ-XXX YYY | 089-123 456 |
1-XXX-XX-XXXX | 1-800-88-1234 / 1-300-88-1234 |
Opening Hours
The Opening hours section allows editor to add or delete the hours of operation for Places, including unique times for each day of the week. The hours submitted in the editor may not overlap, or a save error will occur.
Photos Tab
Any photos which drivers have added to a Place will appear in the Photos tab. In WME, we can only review and delete photos. Photos can only be uploaded from the Waze app. Click on a picture to view a larger version.Deleting a Place photo
Take great care to make a well thought-out decision to delete a photo. Once a photo is deleted, it cannot be recovered. Delete only if the photo really is unclear, not helpful and/or inappropriate.
Any improper or inappropriate photos should be removed. Hover the mouse over a picture in the Place Photos tab, and click the X which appears at the top right of the photo.
Place Updates Request (Moderation)
- The Place update request markers will only appear if you have the "Place updates" layer enabled.
- Point Places with pending updates will display with the icon even when the "Place updates" layer is disabled.
- With the Place updates layer enabled, an Area Place will display with an update request marker at its center.
- When you click on any Place which has a pending update, the following message will appear in the left tabs area of the editor screen. Clicking on it will display the update details just the same as clicking on the Place update marker.
Accept or reject?
The job of the Waze editor is to accept or reject Place Updates Request sent by users from the Waze app. The general guideline to use to determine whether to Accept the update is,
"Is all the information provided in the update request correct and according to WazeMy Place guideline?"
A Place update, if the user completes ALL the information, can be extremely long (expand thumbnail to the right).
If some of the data is incorrect, or the photo include in the update request is improper and unhelpful to drivers, the editor must direct reject the Place Update Request and re-create the Place with all the correct information (if the Place Update Request is a newly added place).
WazeMy editor only can accept the Place Update Request with all the information provided in the request are correct and according to WazeMy Place guideline.Determining Acceptable Photos
Defining exactly what is an acceptable photo is difficult because the huge variation in destinations. In general terms, the pictures of Places should be such that a driver could use the picture to help determine exactly which destination is the correct one. The system will try to show the arriving user the most relevant photo from their direction of arrival, time of day, etc.
Take great care to make a well thought-out decision to delete a photo. Once a photo is deleted, it cannot be recovered. Delete only if the photo really is unclear, not helpful and/or inappropriate.
The following are meant as guidelines both for the editor and for users taking pictures. Photos should:
- Show the exterior of the Place and NOT the INTERIOR.
- Be clear (not blurry, through rain-covered/dirty windows, not from moving vehicles/trains, etc)
- Be well lit (not dark without lighting at night).
- Help differentiate the Place location from nearby Places.
Photos could include images of, but not necessarily limited to:
- ENTRANCES which have signage so that Wazers can identify the place
- Image of the front/side of Place (angled) to exemplify the correct building
- Include Street side signage of the Place
- Daylight images
- Night or evening images, as long as the image is clear and helps the driver identify the Place
Photos should not show :
- People's faces - any photo with a fully identifiable face should be removed, or rejected.
- Car license plates - any photo with a fully identifiable license plate should be removed, or rejected.
- Anything which allows a viewer to tie a person to a specific location will be rejected.
- Any pornographic content, nudity, sexual content or simulation, etc.
- Floor, sky, speedometer, selfie and anything that is not related to the place.
- The place photo that is upside down or slanting to one side.
Examples of Good and Bad Place Photos
Good | Bad |
---|---|
Duplicate Places
When a user submits an update for a Place, but does not, or cannot, choose an existing Place in the app, it will show in the Waze Map Editor as a New Place. It could also happen that two users report a new Place at the same moment which results in two New Places.
At this time, there is no "merge updates" or "merge Places" functionality in the editor. You may have to manually copy new/updated information from the Place update to the existing Place. You cannot copy/move photos.
When you find a Place update which would duplicate an existing Place
- Copy updated valuable information from the newly created Place to the previously-existing Place
- Reject the Place Update Request
- Save
If two New Place updates which are for the same place, please approve the Place Update Request which
- Contains more than just a photo, and
- Provides useful, updated information
- No mistake in the place update request
If the criteria cannot be met the WazeMy guideline, then Reject the Place Update Request.
Place Update FAQs
Who can moderate places?
Users with Level 2 and higher can moderate within their editing areas.
What requires moderation?
- For new places: every new place which is created by a level 1 editor which is untrusted requires an approval by a level 2+ editor.
- For place updates: every update which is done for a place which is locked above the user’s level will require a moderation by a sufficiently ranked user.
- Flagged (Reported Problem): all flags (for potentially problematic images or places) need to be moderated by a level 2+ editor.
What is a trusted user?
Once some contributions by the same user have been reviewed positively by a moderator, we consider that user trusted. They can now add new places directly without any moderation. Updates to existing places are still pending a review if these places are locked.
What kind of places should we approve?
Almost anything which represents a real place should probably be approved. If a Wazer would ever make benefit from knowing that this place exists, it’s worth it. Exceptions are places which include private user information, inappropriate content, or otherwise irrelevant.
If found even 1 mistake in the details of a place , you must reject it and then re-create it accordingly.
What kind of photos should we approve?
Any photo which helps the user understand what this place is like is great. Outside pictures are even better, and we have a system that will try to show the arriving user the most relevant photo from his direction of arrival, time of day, etc. Inappropriate pictures or pictures which are not related to the place should be rejected.
Please remember - rejecting both places and photos will prevent the reporting user from getting points and might even get them blocked.
Can I partially reject an update?
Currently not. If a suggestion is only partially correct, it is recommended to reject it, save, and then re-create/edit the place.
Can I move a photo from one Place to another?
No. This function is not available in the editor
Can I move or merge any data from a duplicate Place update to an existing Place?
No. You will have to manually copy over updated information.
Can a user become blocked from adding new places?
Every user (trusted or not) can become blacklisted and banned from adding places once they have tried adding a certain amount of places or updates which have been rejected. We also track places that have been flagged and removed - if we see a pattern where a certain user created many of these, he might be blacklisted.
Who gets the points for the new places created after an approval?
Users do not get points for pending places and updates - only when a moderator approved the suggestion the user gets the points for his contribution. The moderation action itself (either a rejection or an approval) grants the moderating user with an edit point.
Do we get points for creating places from the client?
We grant the exact same number of points for the same edit whether it’s done from the client or the web editor.
Advertisers
Some places can belong to one of Waze’s advertising partners. These places will be locked for community editing for the duration of the campaign, but editors can still suggest edits - the Waze ad operations team will review and consider all suggestions to these locked places.
What is the Residential setting? Private and public places
Our main goal in this project is to improve the data our users can get about public places. Since adding places is fun and can be even somewhat addictive, we figured our users might want to add private places (their home, for instance) as well. We want to provide an outlet for that, so that we can avoid having private places wrongly listed as public.
Private places will not be searchable, and we will not expose the identity of whoever created them or attached pictures to them. We will be using the pictures and exact locations to improve our house numbers database and show photos to people driving explicitly to that address.
Private / public
Public places can be turned into private places, but private places cannot be turned into public places. Use this to convert places mistakenly labeled as public into private. Private places only contain photos and an exact address, without all the other properties of a place.
Why my Places Update Request been rejected?
Place Update Request | Why rejected ? |
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When to use Area or Point
Here is the Malaysia guidance on selecting Area or Point for Places in the Waze Map Editor.
The Primary Category for a Place is used to determine whether to use a Point or Area.
Parent | Category | Type | Comments |
---|---|---|---|
Car Services | Car Wash | Point | |
Car Services | Charging Station | Currently only PETRONAS station have Electrical Vehicle Charger service, no need to create area/point place for this category, just include "(EV)" in the Gas Station Primary Name and insert Charging Station as second category for the Gas Station | |
Car Services | Garage / Automotive Shop | Point | |
Car Services | Gas Station | Area | Many gas stations also have convenience stores and ATMs. Remember to use "Gas Station" as the primary category and the add any others which are relevant. Name the Gas Station as shown on their official website (Name of the Gas Station must clearly indicated it brand, please refer to the Place Name Harmonization). |
Transportation | Airport | Area | |
Transportation | Bridge | Area | Use only to represent a named road bridge with local or navigational significance. This should be an official/locally-used name, preferably signed at each approach. Bridge without name are not encouraged to be mapped. |
Transportation | Bus Station | Point | |
Transportation | Ferry Pier | Area | Point if private owned |
Transportation | Junction / Interchange | NONE | |
Transportation | Seaport / Marina / Harbor | Area | Point if private owned |
Transportation | Subway Station | Point | Malaysia don't have Subway Station |
Transportation | Taxi Station | Point | |
Transportation | Train Station | Point | Include LRT Station, Monorail Station, ETS & KTM Station |
Transportation | Tunnel | Area | |
Transportation | Rest Area | Area | Rest and Service Areas (RSA) & Lay-By Area |
Professional and Public | Cemetery | Area | |
Professional and Public | City Hall | Point | Include Local Authority |
Professional and Public | College / University | Area Point |
For the building inside the College/University |
Professional and Public | Conventions / Event Center | Area Point |
Main Conventions/Event Center (PICC, PWTC, Dewan Suria) Other such as hall in the village/residential area |
Professional and Public | Courthouse | Point | |
Professional and Public | Doctor / Clinic | Point |
Please use Doctor/Clinic for doctors registered with Malaysian Medical Council (MMC) only |
Professional and Public | Embassy / Consulate | Area | |
Professional and Public | Factory / Industrial | Point | May be Area if Landmark |
Professional and Public | Fire Department | Area | |
Professional and Public | Government | Point |
Include Government Department that have it own building May be Area if Landmark |
Professional and Public | Hospital / Urgent Care | Area |
|
Professional and Public | Information Point | Point | Station Radio & Television |
Professional and Public | Kindergarten | Point | |
Professional and Public | Library | Point | |
Professional and Public | Military | Point | |
Professional and Public | Offices | Point | May be Area if Landmark |
Professional and Public | Organization or Association | Point | |
Professional and Public | Police Station | Area Point |
For Police Post (Pondok Polis) |
Professional and Public | Prison / Correctional Facility | Area | |
Professional and Public | Post Office | Point | |
Professional and Public | Religious Center | Area Point |
For Main Worship Center such as Mosque/Church/Temple For other such as Surau/Chapel/Small Temple |
Professional and Public | School | Area Point |
Use acronym for the name SK XXX, SR XXX, SJK (C) XXX, SJK (T) XXX, SRA XXX, SMK XXX, SM XXX, SM Sains XXX, SBP XXX, SBPI XXX, MRSM XXX, SM Teknik XXX, Maahad Tahfiz. Full name can be put as alternative. For places such as Driving, Art, Music, Tuition Centres and Skill Set Academy, use Professional and Public as Primary category and School as Secondary category |
Professional and Public | Trash & Recycling Facility | Point | Recycling Center, Waste Collection Facility, Junkyard |
Shopping and Services | Arts & Crafts | Point | |
Shopping and Services | ATM | Point | |
Shopping and Services | Bank / Financial | Point | |
Shopping and Services | Bookstore | Point | |
Shopping and Services | Car Dealership | Point | |
Shopping and Services | Car Rental | Point | |
Shopping and Services | Convenience Store | Point | |
Shopping and Services | Currency Exchange | Point | |
Shopping and Services | Department Store | Point | |
Shopping and Services | Electronics | Point | |
Shopping and Services | Fashion and Clothing | Point | |
Shopping and Services | Flowers | Point | |
Shopping and Services | Furniture / Home Store | Point | |
Shopping and Services | Gifts | Point | |
Shopping and Services | Gym / Fitness | Point | |
Shopping and Services | Hardware Store | Point | |
Shopping and Services | Jewelry | Point | |
Shopping and Services | Laundry / Dry Cleaning | Point | |
Shopping and Services | Market | Area / Point | Area to be used for buildings dedicated as a Market by the Local Authority e.g. Pasar Awam / Pasar Besar. Markets without permit approval by the Local Authority are NOT ALLOWED to be mapped. |
Shopping and Services | Music Store | Point | |
Shopping and Services | Personal Care | Point | |
Shopping and Services | Pet Store / Veterinarian | Point | |
Shopping and Services | Pharmacy | Point | |
Shopping and Services | Photography | Point | |
Shopping and Services | Shopping Center | Area | Point for the shoplot inside premise |
Shopping and Services | Sporting Goods | Point | |
Shopping and Services | Supermarket / Grocery | Area / Point | |
Shopping and Services | Swimming Pool | Point | |
Shopping and Services | Toy Store | Point | |
Shopping and Services | Travel Agency | Point | |
Shopping and Services | Cell Phones & Accessories | Point | |
Food and Drink | Bakery | Point | |
Food and Drink | Bar | Point | |
Food and Drink | Coffee shop | Point | Food Stalls, Roadside Stalls, Burger Stalls, Moving Food Stall and any place that didn't have permanent building structure are NOT ALLOWED to map. |
Food and Drink | Dessert | Point | |
Food and Drink | Fast Food | Point | |
Food and Drink | Food Court | Point | Food Stalls, Roadside Stalls, Burger Stalls, Moving Food Stall and any place that didn't have permanent building structure are NOT ALLOWED to map. |
Food and Drink | Ice Cream | Point | Food Stalls, Roadside Stalls, Burger Stalls, Moving Food Stall and any place that didn't have permanent building structure are NOT ALLOWED to map. |
Food and Drink | Restaurant | Point | |
Culture & Entertainment | Art Gallery | Point | |
Culture & Entertainment | Casino | Point | May be Area if Landmark |
Culture & Entertainment | Club | Point | |
Culture & Entertainment | Game Club | Point | |
Culture & Entertainment | Movie Theater | Point | |
Culture & Entertainment | Museum | Area | |
Culture & Entertainment | Music Venue | Point | |
Culture & Entertainment | Performing Arts Venue | Point | |
Culture & Entertainment | Racing Track | Area | |
Culture & Entertainment | Stadium / Arena | Area | |
Culture & Entertainment | Theme Park | Area | |
Culture & Entertainment | Theater | Point | |
Culture & Entertainment | Tourist Attraction / Historic Site | Point | May be Area if Landmark |
Culture & Entertainment | Zoo / Aquarium | Area | |
Other | Point | Village / Housing Area / Condominium / Longhouse Create the point at the right places, such as the main entrance | |
Other | Construction Site | Point | Not necessary to be mapped. |
Lodging | Bed & Breakfast | Point | In Malaysia known as Guest House / Rest House |
Lodging | Camping / Trailer Park | Point | |
Lodging | Cottage / Cabin | Point | |
Lodging | Hostel | Point | |
Lodging | Hotel | Point | |
Outdoors | Beach | Area | Beach resort area |
Outdoors | Golf Course | Area | |
Outdoors | Park | Area | Park in residential areas is not recommended to be mapped. Only the park that have documented identity are recommended to be mapped such as Taman Tasik Titiwangsa |
Outdoors | Playground | Area | Playground in residential areas is not recommended |
Outdoors | Plaza | Point | |
Outdoors | Promenade | Point | |
Outdoors | Scenic Lookout / Viewpoint | Point | |
Outdoors | Ski Area | NONE | Malaysia do not have Ski Area |
Outdoors | Sports Court | Point | |
Natural Features | Farm | Point | Only farms or fishing ponds (fish farming) that are open to public and tourist attraction can be mapped. Farm that map on Waze map must meet below cateria :-
|
Natural Features | Forest / Grove | Area | Only for the National Park and Reserve Forest |
Natural Features | Island | Area | Not Allowed. Only for specific purposes and have permission from senior editor. |
Natural Features | River / Stream | Area | Only provide the name of the river/stream. Other information leave it empty. |
Natural Features | Sea / Lake / Pool | Area | If the water area itself is visually obvious to drivers on nearby roads. Not require for the water area that have very small area |
Natural Features | Canal | Area | |
Natural Features | Swamp / Marsh | Area | |
Natural Features | Dam | Area | |
Parking Lot | Area | Since the new feature of Parking Lot haven't fully release yet, for the existing Parking Lot in Point type, please remain it first until further notice from WazeMY Local Champs. |
Landmarks
Any Place that functions as a landmark may be represented as an Area Place even if the table above indicates otherwise. A landmark Place is defined as a named, architecturally unique location, locally well known for its uncommon height or iconic exterior appearance, easily visible to and recognizable by passing drivers, that is visually and obviously unlike its immediate surroundings.
Landmarks are not to be confused with local references. A local reference is a location used for orientation by those who frequently pass near it. Every landmark is a local reference, but not every local reference is a landmark. For example, Petronas Twin Tower is a landmark, while an ordinary tire shop with a big, brightly colored sign is a local reference.